Think Creativity Doesn't Matter? Think Again.

Stumbled on this last week and thought it was a perfect counter for all the things that lack creativity, thought, and imagination.

Such things run wild in the world today, where design and presentation are relegated to the low-end of business or seen as a frivolity. What's amazing is that this train of thought is entirely counter-productive. As in, why would you spend all of your resources, executive time, hard-costs and other associated money developing a product or service, only to throw a minimum effort behind presenting the culmination of all these efforts?

You shouldn't. In the end, it will cost you more than it saves you. And with that, we give you this.