Big Picture Article: Bob Greenberg

http://www.adweek.com/aw/content_display/community/columns/bob-greenberg/e3i9ddc10f5e9f2a6aa0865636af30bca4e

From the always insightful and entertainingly quaffed Bob Greenberg is this piece regarding the need for clients and agencies to reevaluate how messages are communicated in the future.

What makes this industry exciting these days is that the agency as it exists today is going to look nothing like it does tomorrow. And at that point, will probably look nothing like the same place year later. And so on, and so on.

Handy Facts for SEM

In case you're wondering why Google's always in the news, it's probably because just about everyone in the universe seemingly steps through their search engine door on a regular basis. Some quick facts from the latest Advertising Age Search Marketing Fact Pack:

Share of 11.75 billion (yes, billion) searches in August for the U.S.
- Google: 63%
- Yahoo: 19.6%
- MSN: 8.3%
- Ask: 4.8%
- AOL: 4.3%
- Emailed Tripper to ask if he has a clue: .0000001%

Guinness X 2

Two of the best of all time.