Is Your Brand This Strong?

As in, does it incite fans to sing about you without you having to pay them to?


... even when you lose and have to stick around the visitor's grounds for a while for safety sake?


Get people passionate about your brand like this, and you've got something.

Google Viral

Part of our prediction with the recent campaign Google launched (see prior post) was that this will create a world of opportunities for others to take the idea and utilize it themselves using Google, of course, as the central character for the action.

To our point, we present the following, which was created by Slate.com, for which an employee's spouse works and discussed said viral idea when she saw the Google Paris spot.

Inspired Work From Google

When you look at the new Yahoo! work, it comes across as ... well ... a little hokey. Sure, it's nice looking, the production is fantastic, etc., but it's a little over the top. Style and no substance.

By contrast, there's the new Google campaign, Search Stories. Innovative, entertaining, and fantastically concepted, they're everything Yahoo! is missing in their own efforts.

In particular, the featured Parisian Love spot is one of the best we've seen in a long time in any category. Beautifully crafted around a simple idea, it's an inspired blend of product, plot, and emotion. Truly fantastic.

Delegation

In reviewing a few videos by large advertising agency owners about some of their business practices, we stumbled onto this one by Adam Goldstein, CEO of Royal Caribbean International.

Although he's talking about internal delegation, it seems the same can be applied to client/agency relationships. Clients want informed people to help them, which involves - among other things - guiding them.

Media As A Source Of Change?

Possibly. And maybe not through the type of thing you'd expect.

For all the negative press that reality shows and the surrounding commercialization of these supposed 'real-life' stories get, it's interesting to see how these shows are viewed in other parts of the world.

And with that, this ...

How To Get Me To Not Buy Microsoft Products

In a lame attempt at coolness, this video has emerged as a part of a viral marketing effort to introduce consumers to the fascinating new Microsoft stores. To their credit, it's been viewed over 740,000 times. Unfortunately for Microsoft, that means a large percentage of 740,000 people who are as impressed with half-hearted 'dancing' as we were.

For the record, I do have a Mac on my desk. Carry it everywhere I go. But I also have a PC. I carry it ... well, when I have to. Actually it looks fairly slick and isn't too bad. But it's not like the other. Functional. Gets the job done, but that's about it ... kind of like the dancing going on here. So in that respect, I guess the video may be spot on.

Here it is. And if you feel like I did after watching, directions to the nearest Apple store can be found here. For a look at one of the original flash mob dancing viral ads (for T-Mobile), click here.



Please tell me they're shouting "mazel tov" and not "Microsoft."