Flatulence jokes tend to go far in some crowds, but I'm going to guess they're not angling to become the preferred chip of boardroom lunch-in meetings. Then again, we don't live in New Zealand so who knows.
The spot is a part of a larger campaign that's quite hilarious and feeds a user-submitted video application on their website featuring borderline "talents" of SKOF eaters.
In addition to Ping Pong there's also professionally produced spots like Straightjacket Snooker and Spitball Sniper. Extra points for the uber-appropriate tagline, "Hold Nothing Back."
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