Beautiful new work in advance of the launch of the Volvo S60, a supposed re-calibration of Volvo design.The spots are wonderful not just for the subject matter (blind person drawing picture of a car), but because they show someone interacting intimately with the car through touch, in a non-bizarre, weird kind of way. And as in any product purchase, this is an incredibly personal and highly-positive part of the purchasing process (think about non-commodity purchases and how people instinctively touch and hold things they're considering buying when they like them).
Kicked off largely on a Facebook video page, the campaign has a flagship spot, a documentary about the series, and several micro-spots focusing on specific aspects of the car's design.
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