Brand-By-Brand: The Fast-Food Flow Chart

If you ran into an executive at any of these companies, they'd all argue that they fit in every slot. Everything to everyone, right? In reality, it's just an internal view of a company ... not what the public thinks of them.

This, on the other hand, pretty much nails it ... A veritable blow by blow account of the "fast-food food chain perception spectrum", which I don't think is an actual phrase (any trademark lawyers in the house?).

Click to enlarge.