If you haven't already seen any of the videos from Honda's Dream The Impossible documentary series, it's well worth taking the time to explore.The latest is a seven minute short titled Racing Against Time and focuses on the what happens when people (and companies) are put under pressure to deliver. Featuring Tony Hawk, Honda executives, and two-guys-who-did-something-like-directing-or-writing-Star-Trek, it's an inspirational piece which helps build brand recognition and association for Honda and is also worthy of sharing with your own teams if you're ever looking for something different to fire up the troops.
“Honda’s new doc film, ‘Racing Against Time,’ was developed to share our unique corporate culture rooted in racing, and to inspire people to innovate—no matter what the circumstances,” said Barbara Ponce, Manager of Corporate Advertising for American Honda. “Honda’s racing spirit goes far beyond the race track—it’s a unique approach to business that allows us to face and survive difficulties in the marketplace, including the current environmental and economic challenges.”
Every piece in the series follows a similar pattern of challenges, raising the bar, and being pushed to improve. Borrowing from examples ranging from individual personal business challenges to Honda's own racing team's trials and tribulations, it's a truly brilliant piece of marketing that embraces a powerful opportunity that the web is uniquely qualified to deliver - the marriage of advertising and content.
Below is the aforementioned Racing Against Time. Over the next few weeks, we'll post the remainder of the series, but if you can't wait until them, go to http://dreams.honda.com.
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