A Cool Reason To Fall Down Stairs

A great little side-project/branding work from Volkswagen with their Fun Theory initaitive, discovering ways to make people be - well, better people - by infusing a little fun into the otherwise mundane.

VW has done a great job over the years cultivating a certain image, with which this initiative fits well. Kind of a mystery then, as to why they're looking for a new agency. But that's for another day.

Most important of all, my air-guitar-fashioned seat belt idea might have some life.

Thanks to Pat French of Quality Carriers for spotting this.