Cool Bike. Cooler Strategy.

Talk about a great way to promote a great product, how about this one from Madsen Cycles? A viral contest that rewards people for helping them do their advertising for free.

Here's how it works: You go to the Madsen website. You find easy directions for putting a link on anything from your blog to Twitter or your Facebook page. Then, you tell your friends to click away while you start formulating the plan for which baseball cards you're going to put in the spokes.

Everyone who links gets an entry into a drawing. The top 20 traffic generators go into an additional drawing (tracking gives them the information).

And there you have it. Great strategy for a cool product. Wonder if it can clear a seven logs on the jump at the old neighborhood empty lot?

Now, what are you waiting for ... click our link so we can win this baby.