Sometimes, You Gotta Get Out There

Think Twitter's just a great place to let people know whether you're having a salami sandwich or SPAM for lunch? OK, it's great for that, but if you've got enough creativity in you, it can be a lot more.

Like this, for example: http://thisischriskahle.com/projects/cpbtweet/

Not only did this guy get a lot of exposure for his creativity and thought processes, he raised a few bucks for charity and landed a new job at one of the hottest shops in the country.

Want to get someone's attention in social media? Then it will require thought and finding the right way to connect with people that may not be apparent at first.

What's interesting about this is to reverse-engineer it. At some point, this person was sitting there and thought "I want a job with CP+B. Wonder how I'd get it." In other words, he started from ground zero and began moving down a path that probably wasn't entirely clear. But he knew where he wanted to go.

The finished product was a campaign for his own talents, which utilized multiple touch points and involved multiple audiences all pushing one thing: him.

Interesting. Inspiring. Exciting. Well done, man.