Gotta be honest here. We thought Saab was pretty much dead. But apparently we're wrong, or at least we were not giving it enough credit.Even more refreshing ... a bright, imagination-fueled spot from Saab and an even better website. Cool, interactive, well-scored and dare we say plucky, the web presentation may be just enough to make you change your perspective on the ol' Born From Jets image, which was cool at first, but ran its course quickly.
The spot is below, but make sure you check out the website. Click on all the hot-spots. Listen to the tune. Tell people who look at you funny to mind their own business. It's worth a ten-minute time out and you'll be all the better for it because you'll have a nice tune ringing in your head the rest of the day.
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