http://www.ignitiongroup.com/images/stories/freedownloads/evolve_or_die_marketingprofs.com.pdf
Tim Williams has written a lot of great articles, books, and whatnot. Most of them are right on the money. This one is no different.
Agencies - ours included - face a lot of changes these days. Sure, the economy stinks and all that comes with that, but those who plan to stick around need to see that there are other challenges as well. Namely, that the advertising business isn't what it used to be.
Evolving isn't a choice if you want to survive. It's a necessity. We've seen it in our own business and it will only get faster in the future. For those not on board ... frankly, you're missing all the fun.
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