http://adage.com/digitalnext/article?article_id=135193
Think you can have a successful web strategy by simply being there? Wondering if you can ride this "web thing" out and get back to when it was easy to track people down with a few print or broadcast ads? Might want to think again.
Good piece from Faris Yakob in AdAge's Digital Next section about trends in internet marketing - or at least trends for the moment, given that one of the biggest trend is that things tend to change faster and faster.
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