http://www.ere.net/2008/01/14/the-power-of-stories-for-employment-branding-and-referrals/
John Sullivan is held in high esteem in the recruitment/employment marketing arena and for good reason ... he knows what he's talking about (except that one article we disagreed with way back when, but that's water under the bridge).
In this piece he talks about something few companies truly grasp ... the ability to tell stories in order to attract the best and brightest to their fold.
Of course, what goes without saying is that you actually have to have some kind of story for this strategy to succeed. Far to many companies don't even have that, which makes telling a story about them about as much fun as watching astro-turf grow.
Build culture. Create stories. Share them ... or at least ones that are workplace appropriate.
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